It’s often said that “people buy from people,” and here in the digital age that old adage seems truer and more important than ever. In building any business or brand, it really does come down to people. It’s easier than ever to get glued to your desk, head down in the work, communicating via text or email. But it’s important to remember – while social media can be good; real, live, social interaction is always better.
If you’re shy about networking, or if you think that your work “speaks for itself,” you might want to think again. Your work doesn’t speak for itself. You have to go out there and speak for it – with confidence and clarity.
As a well-established branding and design studio, quality referrals account for very close to 100% of our business. With all the marketing we undertake to promote our company (including this blog), in-person networking remains one of the most reliable ways to grow the kinds of referrals and relationships that can sustain a business.
New York Stock Exchange President Tom Farley would agree. In a 2015 profile in Fortune magazine, he gives much of the credit for his quick rise through the financial ranks – on his way to becoming NYSE President by the age of 40 – to the power of effective networking.
“I owe every job I’ve ever had to networking,” Farley says. “Networking is crucial to succeeding as an individual, thrive in your industry, and have fun in your career.”
In that same article, Farley offers a few tips on how to make networking work for you and your business. Here they are.Read More