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Cronin-Creative-Clarity-By-Design-BlogPost-190

Clarity – Write This Way!

As someone whose career has often been dependent upon an ability to produce clear and succinct writing, I become frustrated at the level of writing skills I encounter doing business every day. According to the "Harvard Business Journal," I am not alone.  Author Josh Bernoff

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Cronin-Creative-Clarity-by-Design-BlogPost-187-Color-In-Branding

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m

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Cronin-Creative-Clarity-by-Design-BlogPost-186

A Website Of One’s Own!

One of our favorite things to do here at Cronin Creative is designing beautiful, highly functional websites for our clients, and over the past 13 years, we’ve designed quite a few. But creating a website for a client is a very different animal than designing

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Cronin-Creative-Clarity-By-Design-BlogPost-170

Collaboration = Inspiration!

As a creative professional, I'm always thankful that inspiration can strike anywhere, at any time. We're inspired here at Cronin Creative by a lot of things, from museums and galleries to nature and books and music, and on an on. Even the bright colors in

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Cronin-Creative-Clarity-By-Design-BlogPost-169

Design Is Today’s Differentiator

“Good design is good business.” This quote from former IBM president Thomas Watson Jr. was delivered at the University of Pennsylvania in 1973. Back then, the idea that design was integral to the future of commerce was a new and somewhat revolutionary notion, but Watson

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Cronin-Creative-Clarity-By-Design-BlogPost-168

Confessions Of A Type Nerd

I am not ashamed to say that I am a full-on, dyed-in-the-wool font-ophile. I can't help myself. I have just always loved and been drawn to (no pun intended) beautiful typography. Driving down the road, I call out the names of fonts on signage and

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