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Cronin-Creative-Clarity-By-Design-BlogPost-170

Collaboration = Inspiration!

As a creative professional, I'm always thankful that inspiration can strike anywhere, at any time. We're inspired here at Cronin Creative by a lot of things, from museums and galleries to nature and books and music, and on an on. Even the bright colors in

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Cronin-Creative-Clarity-By-Design-BlogPost-169

Design Is Today’s Differentiator

“Good design is good business.” This quote from former IBM president Thomas Watson Jr. was delivered at the University of Pennsylvania in 1973. Back then, the idea that design was integral to the future of commerce was a new and somewhat revolutionary notion, but Watson

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Cronin-Creative-Clarity-By-Design-BlogPost-168

Confessions Of A Type Nerd

I am not ashamed to say that I am a full-on, dyed-in-the-wool font-ophile. I can't help myself. I have just always loved and been drawn to (no pun intended) beautiful typography. Driving down the road, I call out the names of fonts on signage and

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Cronin-Creative-Clarity-By-Design-BlogPost-167

Clarify Your Message, Grow Your Business!

You're good at what you do, and you're intimately familiar with the ins and outs of your business, so explaining exactly what makes your product or service special should be a breeze, right? Unfortunately, if you're like most people, it's not so easy. You're just

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Cronin-Creative-Clarity-By-Design-BlogPost-166

10 Reasons To Rebrand Your Business

Thinking about a rebrand or a brand refresh? There are a lot of good reasons why the time might be right for a revamp of your corporate identity. Whether it's a response to a changing market, a reputation repair and renovation, a corporate merger or

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Cronin-Creative-Clarity-By-Design-BlogPost-165

Looking For Insights? Talk To Your Clients!

When we established Cronin Creative 13 years ago, we immediately started helping clients with quality graphic design and messaging to maximize the power of their brands. While we were helping others discover and express their uniqueness in the market, we realized we needed to help

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Cronin-Creative-Clarity-By-Design-BlogPost-159

Brand Messaging That Motivates

When it's done right, brand messaging should inspire, persuade, and motivate your potential customers to action. If a business owner puts in the work, the "inspire and persuade" part often falls into place naturally. Most of us are proud and passionate about the product or

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Cronin-Creative-Clarity-By-Design-BlogPost-157

Beware Of Choice Overload!

It started out as a routine trip to my local Office Depot to pick up some notebook subject dividers. After navigating my way to the correct aisle, I found them – thousands of them lined up and stacked in an array of every conceivable style

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Cronin-Creative-Clarity-by-Design-BlogPost156

How Clarity By Design Helps Your Business

Here at Cronin Creative, we employ a process we call "Clarity By Design" to every aspect of every branding challenge we encounter.In brand messaging (the words) as well as design (the visuals), it's really all about distillation, removing any element that doesn't genuinely connect and

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Cronin-Creative-Clarity-By-Design-BlogPost-155

Marty Stuart Comes Over!

Marty Stuart is everywhere these days. While he's never been one of those Stetson-wearing "hat acts," Marty has always worn more hats than your average country star. Singer, songwriter, multi-instrumental virtuoso, historian, archivist, he really embodies all things country. Marty's skills as a master storyteller

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