When the term “weblog” was originally coined back in the ’90s, I was working as highly paid (well, paid anyway) music journalist for a national publication. As you might imagine, the prospect of writing for free was an idea that held absolutely no appeal for me. Heck, they gave me real money to crank this stuff out!
I’ve learned a lot since those fledgling digital days, much of it from well-written, informative blogs, ironically enough. I’ve also become a small business owner, and one of the most important takeaways for me has been the realization that if you’re blogging consistently to the right audience about your company’s unique value proposition, you are not writing for free. In fact, the benefits to your business, to your own personal growth, and to your bottom line, can be substantial.
Noted business writer John Jantsch writes about the benefits of blogging in his excellent book, “The Referral Engine.” In an article from his “Duct Tape Marketing” blog, the author describes his own well-established blog as “the single greatest business asset I own.” Jantsch goes on to elaborate on some of the unexpected benefits of blogging.Read More