When quality design and great copy come together to make a big impact, it’s almost like a song. Actually, it’s exactly like a song. And like a song, when it’s great, when it really works, it moves people. And moving people with your marketing is key to growing your brand and your bottom line.
The songwriter works with two entirely distinct forms – words and music – applying craft and inspiration to fuse the two into an entirely new, third thing – a song. How cool is that?
A similar alchemy occurs when quality design and highly distilled content come together. Great copy and great design should always complement each other. Like a song, if the two aren’t working in sync, the whole thing falls flat. But when they work together? They call that a hit.Read More