We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days
In last week’s blog, we discussed the importance of spring cleaning for your brand. We’re following up this week with a few easy ways to take a fresh look at your brand and your marketing material. We’re talking about all that stuff that has your
Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer
In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our
Back in 2007, when we finally took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative, we vowed to explore and employ all the various facets of our creativity. At the time, we were thinking of
As someone who has run their own business for going on 15 years, I am well aware of the importance and the value of mentors along the way. While many think of mentoring as something useful for a fledgling business or startup, at Cronin Creative
Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some homework on the subject, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a
Anyone in a creative field can look back and point to those people whose work influenced and inspired them. Then there are those that can’t necessarily be named. Even though their work has a tangible effect on how and why we do what we do
"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a
Next time you take a walk in the park, take a look around. Chances are you’ll notice some nicely designed signage offering directions or historical perspective. What you may not recognize is that in many cases, the entire park and the systems that make it