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Design

Cronin-Creative-Clarity-By-Design-Songwriting-BlogPost-196

Don’t Bore Us, Get To The Chorus

There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting.  It’s also good advice for any business

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Cronin-Creative-Clarity-By-Design-Central-Park-BlogPost-195

Wide Open Spaces

I remember countless lunch hours navigating the busy sidewalks around my Times Square office, dodging tourists, business suits, street people, buses and cars. As much as I fed off energy of the towering buildings and the crowds, when I reached my lunchtime destination and strolled

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Cronin-Creative-Clarity-By-Design-Cotton-Logo

Stand By Your Brand (Part Two)

Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you

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Cronin-Creative-Clarity-By-Design-Texture-BlogPost-191

A Little Text On Texture

A few years back, I was planning our backyard garden with my “green thumb” friend, Kathleen. Thankfully, she took the time to explain the importance of considering texture when selecting plants. Even though most of the shrubs would have leaves the various shades of green,

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Cronin-Creative-Clarity-by-Design-BlogPost-187-Color-In-Branding

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m

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