Branding
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Branding

Cronin-Creative-Clarity-By-Design-Cotton-Logo

Stand By Your Brand (Part Two)

Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you

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Cronin-Creative-Clarity-By-Design-Texture-BlogPost-191

A Little Text On Texture

A few years back, I was planning our backyard garden with my “green thumb” friend, Kathleen. Thankfully, she took the time to explain the importance of considering texture when selecting plants. Even though most of the shrubs would have leaves the various shades of green,

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Cronin-Creative-Clarity-By-Design-BlogPost-190

Clarity – Write This Way!

As someone whose career has often been dependent upon an ability to produce clear and succinct writing, I become frustrated at the level of writing skills I encounter doing business every day. According to the "Harvard Business Journal," I am not alone.  Author Josh Bernoff

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Cronin-Creative-Clarity-by-Design-BlogPost-187-Color-In-Branding

What Color Is Your Brand?

On these summer mornings you can find me up early with my cup of tea and my iPad, scanning the headlines on our third-floor balcony. The day’s heat hasn’t yet kicked in, so I’m usually wearing my slightly worn but oh-so-comfortable bright pink sweatshirt. I’m

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Cronin-Creative-Clarity-by-Design-BlogPost-186

A Website Of One’s Own!

One of our favorite things to do here at Cronin Creative is designing beautiful, highly functional websites for our clients, and over the past 13 years, we’ve designed quite a few. But creating a website for a client is a very different animal than designing

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