Blog Masonry
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Mistakes – Experience by Another Name

We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days


Spring Cleaning for Your Brand

Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer


Your Call is Important to Us

When we’re not designing and writing creative stuff for our clients, we Cronins like to have a relaxing dinner in a restaurant now and then. It’s a way to get out of the studio and talk about everything but business. Unfortunately, COVID put the kibosh


Watch That Tone of Voice!

I can hear my mother now. “Don’t you use that tone of voice with me, mister!” With six kids to raise, my mom was a regular connoisseur of tone of voice. She could detect and would not tolerate even the tiniest trace of attitude, even


The Creative Element of Surprise!

In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our