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Cronin-Creative-Clarity-by-Design-Making-Mistakes-web

Mistakes – Experience by Another Name

We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days

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Spring Cleaning for Your Brand

Call me crazy, but one of my favorite things about the end of winter is spring cleaning. I’m sure a lot of that is the graphic designer in me. Eliminating clutter is something I do on a daily basis. I happen to use a computer

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Your Call is Important to Us

When we’re not designing and writing creative stuff for our clients, we Cronins like to have a relaxing dinner in a restaurant now and then. It’s a way to get out of the studio and talk about everything but business. Unfortunately, COVID put the kibosh

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Watch That Tone of Voice!

I can hear my mother now. “Don’t you use that tone of voice with me, mister!” With six kids to raise, my mom was a regular connoisseur of tone of voice. She could detect and would not tolerate even the tiniest trace of attitude, even

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The Creative Element of Surprise!

In many a strategy session, as each step is being carefully considered, you’ll hear the phrase, “We don’t want any surprises.” While I understand that as it relates to the unexpected events that can derail even the best laid plans, when it comes to our