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Reflections Upon a Mentor’s Passing

As someone who has run their own business for going on 15 years, I am well aware of the importance and the value of mentors along the way. While many think of mentoring as something useful for a fledgling business or startup, at Cronin Creative


The Right Logo Will Take You Far

Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some homework on the subject, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a

Cronin-Creative-Clarity-by-Design-Strengthen-Your-Brand Message

Six Ways to Strengthen Your Brand Message

In successfully starting and building any business, communication is key. An easily understood, succinctly expressed message that explains your services, the problem you solve, and why you’re the one to solve it is essential in attracting today’s easily distracted consumer. In other words, that unclear,


The Inspiring Message & Lasting Legacy of Bob Gill

Anyone in a creative field can look back and point to those people whose work influenced and inspired them. Then there are those that can’t necessarily be named. Even though their work has a tangible effect on how and why we do what we do


Hiring a Graphic Designer? Read This First!

"What should I consider when I'm needing a graphic designer? How do I tell them exactly what I'm looking for? And what, exactly, am I looking for?" Those are some of the things that might be running through your head as you think about hiring a


Your Winning Personality!

I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not remember the company’s name (hey, it’s been a while), but they had a powerful roster of writers