Don’t Be Afraid to be Provocative
Provoke pro·voke | \ prə-ˈvōk \ transitive verb a: to call forth (a feeling, an action, etc.) b: to stir up purposely While the word “provoke” often connotes an angry response, the above definition from Merriam Webster could double as a definition of what effective marketing should always do. When I purchased my “Books” baseball cap