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Cronin-Creative-Clarity-By-Design-BlogPost-173

Color Wheels

With our beloved Volvo in the shop for a few days, we've been suddenly thrust back into the world of rental cars. The biggest watchwords this time around were speed and efficiency. I mean, wow. A few answers typed into that handheld device out in

Cronin-Creative-Clarity-By-Design-BlogPost-172

Visual Metaphors – Elevating The User Experience

Here in the digital age, with the human attention span getting smaller by the day, the phrase "A picture is worth a thousand words" has never been truer or more relevant. Our mental capacity has not increased, but the amount of information we are required

Cronin-Creative-Clarity-By-Design-BlogPost-170

Collaboration = Inspiration!

As a creative professional, I'm always thankful that inspiration can strike anywhere, at any time. We're inspired here at Cronin Creative by a lot of things, from museums and galleries to nature and books and music, and on an on. Even the bright colors in

Cronin-Creative-Clarity-By-Design-BlogPost-169

Design Is Today’s Differentiator

“Good design is good business.” This quote from former IBM president Thomas Watson Jr. was delivered at the University of Pennsylvania in 1973. Back then, the idea that design was integral to the future of commerce was a new and somewhat revolutionary notion, but Watson

Cronin-Creative-Clarity-By-Design-BlogPost-168

Confessions Of A Type Nerd

I am not ashamed to say that I am a full-on, dyed-in-the-wool font-ophile. I can't help myself. I have just always loved and been drawn to (no pun intended) beautiful typography. Driving down the road, I call out the names of fonts on signage and