Authentic brands should be carefully designed from the ground up and built to last. Practical Massage Therapy, an industry pioneer and leader in Nashville for over two decades, is a prime example of just such a brand.Armed with the germ of an idea and the
As a creative professional, I'm always thankful that inspiration can strike anywhere, at any time. We're inspired here at Cronin Creative by a lot of things, from museums and galleries to nature and books and music, and on an on. Even the bright colors in
“Good design is good business.” This quote from former IBM president Thomas Watson Jr. was delivered at the University of Pennsylvania in 1973. Back then, the idea that design was integral to the future of commerce was a new and somewhat revolutionary notion, but Watson
I am not ashamed to say that I am a full-on, dyed-in-the-wool font-ophile. I can't help myself. I have just always loved and been drawn to (no pun intended) beautiful typography. Driving down the road, I call out the names of fonts on signage and
You're good at what you do, and you're intimately familiar with the ins and outs of your business, so explaining exactly what makes your product or service special should be a breeze, right? Unfortunately, if you're like most people, it's not so easy. You're just
Thinking about a rebrand or a brand refresh? There are a lot of good reasons why the time might be right for a revamp of your corporate identity. Whether it's a response to a changing market, a reputation repair and renovation, a corporate merger or