When business owners talk about building a powerful brand, one of the most frequently heard comments goes something like this; " I know I need to work on that, but I don't know where to begin." The answer to that one is simple; always begin at
Several years back, I was fortunate enough to be invited to a luncheon held by the Nashville chapter of the National Association of Women Business Owners (NAWBO). I had a great time, learned a few things from a compelling speaker, and, most importantly, I left
When the term “weblog” was originally coined back in the ’90s, I was working as a music journalist for a national publication. At the time, the prospect of writing for free was an idea that held no appeal for me. Heck, they gave me real
I got lucky with my first job right out of college. Hired as an "Art Associate" for Interiors magazine, I was suddenly perched at a drafting table (I'm aging myself here) on the 39thfloor in the heart of Times Square, looking out over the Hudson River
The mountain of marketing messages we're all hit with every day can be overwhelming. It also presents a challenge for the graphic designer. It's our job to get our client's message to stand out in this roiling sea of information and graphics.So, what's a designer
We hear the term "content marketing" all the time, but how many folks really know what it means or how to make it work? Those that do understand are often way too busy to follow through with the kind of strategic effort that actually delivers