A while back, working with a client on a marketing strategy, we began to review the various media we might consider when the client suddenly laid down the law. “We don’t do print, period,” were his exact words. As much as we tried to gently
I learned it back in art school: Take the time to give your attention to every little design detail. That valuable lesson didn’t really hit home until I was out in the professional world. Designing a direct mail piece for a client, I was thinking
As co-creator of the NPR-produced podcast/blog “Planet Money,” author Adam Davidson has built a substantial fan base bringing complex economics down to earth for the less financially savvy among us. His new book, “The Passion Economy,” is an insightful look at the way business is
“Just be yourself, and you’ll do fine.” At one time or another, all of us have been given that good advice from well-meaning parents, friends or colleagues. But pulling that off, actually being one’s genuine self, is sometimes not as simple as it sounds. When Cronin
A few years back I was meeting with a mentor discussing various options we might explore to expand our company’s presence in the market and grow the business. He immediately suggested a regular blog, and I immediately resisted. As a former professional journalist, I was
Back in the day, when I eked out living as a struggling musician and there was no such thing as social media, promotional tools for local bands consisted of a flyer, a staple gun, and a telephone pole. Every reachable inch of the pole would