There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting. It’s also good advice for any business
I remember countless lunch hours navigating the busy sidewalks around my Times Square office, dodging tourists, business suits, street people, buses and cars. As much as I fed off energy of the towering buildings and the crowds, when I reached my lunchtime destination and strolled
Every Sunday morning you’ll find me in a comfortable chair, pencil in hand, chipping away at the New York Times crossword. It may take hours, but I can’t help myself, I’ve just got to solve this thing! My creative, business and life partner Karen can get the same way
With his bestselling books and “Duct Tape Marketing” blog, John Jantsch is one of our go-to guys for business advice and insights. But when he starts a blog with this sentence – “Not to pick on web designers, but in today’s business world, you need
Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you
A few years back, I was planning our backyard garden with my “green thumb” friend, Kathleen. Thankfully, she took the time to explain the importance of considering texture when selecting plants. Even though most of the shrubs would have leaves the various shades of green,