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Diving Into Social Media

When it comes to creating an effective social media program for your business, there’s a lot to consider. How to do it, where to do it, how often to do it, who you want to reach, and exactly what you want to communicate are just


What’s So Good About Zoom?

As we “commemorate” the end of the first year of Covid 19, we’re finally seeing mass vaccinations, partial re-openings and a dim light at the end of the tunnel that we’re really hoping isn’t another oncoming train. But, despite this progress, we still need to


Hook ’em With Your Homepage

I’ve always been one of those people who can’t stand cleaning the house but who really enjoys a freshly cleaned home. I’m also someone who, for much of my life, wasn’t able to afford to pay someone else to do the dirty work. I would


A Very Special Creative Relationship

At Cronin Creative, as the name implies, we’re a creative bunch. I draw inspiration every day from those that came before me and the incredibly creative people I get to work with every day. So, I was happy to be reminded that two of my


In Marketing, It’s Evolve or Die

How does one market to a demographic that is completely cynical about the whole idea of marketing? That was the dilemma faced by Stan Cornyn, the now legendary creative head of Warner Brothers Records back in the beaded, Nehru-jacketed ‘60s.  After years of stagnation, WB had