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Small Agency = Big Results

I like to shop local. I always have. Maybe it's a generational thing. I'm old enough to remember when the first malls and mega-stores began to dominate the landscape, and I've never been completely comfortable with impersonal shopping in cavernous spaces. I'll take a knowledgeable,


Graphic Design – Thinking, Feeling, Doing!

I was fortunate as a youngster to have my stepmother, Sandford, as a first-and-formidable creative mentor. Sandford was a working fine artist, and I would sit for hours by her side as she mixed her paints on a messy, color-strewn palette, her canvas coming to


The Pros and Cons and Pros and Cons of Repetition

Lather, Rinse, Repeat Repeat. The ad executive who came up with the idea of adding that final word to the instructions on the back of a shampoo container was responsible for doubling sales for decades. Smart move. Hopefully, they awarded him or her free shampoo for


What’s Behind a Great Logo?

Here at Cronin Creative, we’re logo nerds. We can’t help ourselves. Driving around town, we’re constantly commenting on this or that logo. Is it cool? Is it classic? Is it retro-neon-funky? Is it just plain ugly? Logos are built into the DNA of our culture.


A Big Time Focus on the Small Stuff

Maybe it’s Karen Cronin’s recent blog about the importance of the small stuff in graphic design, but lately I’ve been acutely aware of just how important those little details can be to any business trying to stay afloat in a competitive market. We often read


Sweating the Details Keeps Things Cool

Fall has finally arrived in Tennessee, and with it has come relief from the heat and…sweater weather! On the very first cooler day, I went ahead and pulled out my favorite cardigan. Just seeing it makes me smile. The thing I love most are the