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Don’t Be Afraid to be Provocative

Provoke pro·​voke | \ prə-ˈvōk  \ transitive verb a: to call forth (a feeling, an action, etc.)  b: to stir up purposely While the word “provoke” often connotes an angry response, the above definition from Merriam Webster could double as a definition of what effective marketing should always do. When I purchased my “Books” baseball cap

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Keeping Your Brand Between the Lines

Among the most important elements of any effective branding strategy is consistency. Your brand is really the sum total of a number of key touch points that affect your business internally and externally every day. Maintaining consistency across all of them presents a constant and

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The Name Game

At Cronin Creative, we love it when we get the opportunity to help a client name their company. It’s usually part of a from-the-ground-up branding project, and it’s always a fun, collaborative effort. One of the most challenging parts of the process can be finding a

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People Do Business With People They Like

There are countless ways to work on building and maintaining a successful business. The world is awash in tips, techniques, how-to books, webinars, Ted Talks, and consultants, all looking to help you get there. We’ve read, listened, and watched a lot of what’s out there,

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Design and Content ­– A Marriage Made in Heaven

Back in 2007, we established Cronin Creative as a husband/wife business, and we’re happy to report the arrangement has worked out pretty well for us as well as our clients. But the company founders aren’t the only ones married around here. In fact, our biggest