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Cronin-Creative-Clarity-by-Design-Brand-Standards

Five Simple Ways to Maintain Your Brand Standards

Whenever we work with a client on their brand, at the end of the process we hand them their “brand standards,” the rules and guidelines around the proper usage and presentation of their brand to the world. These standards ensure consistency in sizing, positioning, and in

Cronin-Creative-Clarity-by-Design-Design-and-Service-website_100621

Great Design & Great Service – A Potent Combination

Having run our own design and communications firm for going on 15 years, we’re very aware of the difference between a “service” business and one that is “product-driven.” We also know that in today’s marketplace that divide is quickly eroding. In what tech innovator Tim

Cronin-Creative-Clarity-by-Design-Foundational-Brand-Messaging_092321

Brand Messaging Basics

It’s a surprising fact that most business owners don’t do a lot of thinking about their brand. They don’t, but they really should. A brand is many things, but at its heart, your brand is your reputation, what people say about you when you’re not

Cronin-Creative-Clarity-by-Design-In-Defense-of-Designers_091621

In Defense of Designers

''The graphic artists and designers we’re hiring to build our websites and brochures have degrees in design and know everything about Photoshop, but how many of them have read a single book about writing good sales copy? How many of them know how to clarify your

Cronin-Creative-Clarity-By-Design-Negative-Space_082621-2

Accentuate the Negative (Space)

I finally got around to painting the downstairs bathroom in our new place last week. Time to lose the shiny blue walls and go with my color of the moment, an oyster shell white. While it might seem a bit bland and boring to some,

Cronin-Creative-Clarity-By-Design-Consistency-Wins-The-Day

Consistency Wins the Day

This is Cronin Creative blog #227. Phew. That’s a lot of blogs. And to think I initially resisted the whole idea. As a former music journalist accustomed to getting paid to write, doing it for free held little appeal. To quote the mentor that turned