Peter Cronin
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Author: Peter Cronin

Cronin-Creative-Clarity-By-Design-BlogPost-166

10 Reasons To Rebrand Your Business

Thinking about a rebrand or a brand refresh? There are a lot of good reasons why the time might be right for a revamp of your corporate identity. Whether it's a response to a changing market, a reputation repair and renovation, a corporate merger or

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Cronin-Creative-Clarity-By-Design-BlogPost-165

Looking For Insights? Talk To Your Clients!

When we established Cronin Creative 13 years ago, we immediately started helping clients with quality graphic design and messaging to maximize the power of their brands. While we were helping others discover and express their uniqueness in the market, we realized we needed to help

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Cronin Creative - Developing A Foundational Brand

Developing A Foundational Brand

As a graphic design and branding agency, we get a closeup view of today’s cluttered marketplace, and the fierce, ongoing competition for the attention of an overly saturated consumer. Nowhere is this more visible than in Nashville’s exploding housing construction market. Apartment complexes are springing up

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Cronin-Creative-Clarity-By-Design-BlogPost-159

Brand Messaging That Motivates

When it's done right, brand messaging should inspire, persuade, and motivate your potential customers to action. If a business owner puts in the work, the "inspire and persuade" part often falls into place naturally. Most of us are proud and passionate about the product or

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Cronin-Creative-Clarity-By-Design-BlogPost-157

Beware Of Choice Overload!

It started out as a routine trip to my local Office Depot to pick up some notebook subject dividers. After navigating my way to the correct aisle, I found them – thousands of them lined up and stacked in an array of every conceivable style

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Cronin-Creative-Clarity-by-Design-BlogPost156

How Clarity By Design Helps Your Business

Here at Cronin Creative, we employ a process we call "Clarity By Design" to every aspect of every branding challenge we encounter.In brand messaging (the words) as well as design (the visuals), it's really all about distillation, removing any element that doesn't genuinely connect and

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Cronin-Creative-Clarity-By-Design-BlogPost-155

Marty Stuart Comes Over!

Marty Stuart is everywhere these days. While he's never been one of those Stetson-wearing "hat acts," Marty has always worn more hats than your average country star. Singer, songwriter, multi-instrumental virtuoso, historian, archivist, he really embodies all things country. Marty's skills as a master storyteller

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Cronin-Creative-Clarity-By-Design-BlogPost-154

Does Your Website Have Curb Appeal?

Having recently survived the selling of a house, I am very familiar with the term "curb appeal." It's that all-important first impression a potential buyer receives upon pulling up in front of your home for the first time. No matter what business you're in, it's

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Cronin-Creative-Clarity-By-Design-BlogPost-153

Creativity Makes A Comeback!

With several business books already written to reinforce his point, bestselling author/thought leader Daniel Pink believes that creativity is at the heart of 21st century work. But over the course of the past decade, big data, with its ability to zero in on more and

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