No matter what business you’re in, chances are better than good that you are in a competitive market. Unless you are the only one who does what you do, it’s essential that you differentiate your business from those competitors. Nailing down that authentic differentiator, however,
You are reading Cronin Creative’s 250th weekly blog. Boy oh boy, that’s a lot of blog writing. I know because I wrote most of them. Writing is one thing, reading is another, and I realize that, even though we send our blog to a whole
We all make mistakes, some more embarrassing than others. A while back we posted a blog about the importance of paying attention to every little detail, only to publish it and find a glaring misspelling in the subject line. It reminds me of my days
When we’re not designing and writing creative stuff for our clients, we Cronins like to have a relaxing dinner in a restaurant now and then. It’s a way to get out of the studio and talk about everything but business. Unfortunately, COVID put the kibosh
I can hear my mother now. “Don’t you use that tone of voice with me, mister!” With six kids to raise, my mom was a regular connoisseur of tone of voice. She could detect and would not tolerate even the tiniest trace of attitude, even
Back in 2007, when we finally took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative, we vowed to explore and employ all the various facets of our creativity. At the time, we were thinking of
Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some homework on the subject, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a
In successfully starting and building any business, communication is key. An easily understood, succinctly expressed message that explains your services, the problem you solve, and why you’re the one to solve it is essential in attracting today’s easily distracted consumer. In other words, that unclear,
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not remember the company’s name (hey, it’s been a while), but they had a powerful roster of writers
Having run our own design and communications firm for going on 15 years, we’re very aware of the difference between a “service” business and one that is “product-driven.” We also know that in today’s marketplace that divide is quickly eroding. In what tech innovator Tim