Peter Cronin
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Author: Peter Cronin

Cronin-Creative-Clarity-By-Design-Songwriting-BlogPost-196

Don’t Bore Us, Get To The Chorus

There’s a phrase you’ll hear tossed around by songwriters struggling through a co-writing session. “Don’t bore us, get to the chorus” usually elicits a chuckle or two, but it’s actually one of those casual-but-cardinal rules of commercial country songwriting.  It’s also good advice for any business

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Stand By Your Brand (Part Two)

Here at Cronin Creative, we work with our clients on the various touch points – from design to messaging to strategic marketing – that make up their unique brand. Once you’ve put those elements together and established that authentic brand, however, it’s up to you

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Cronin-Creative-Clarity-By-Design-BlogPost-190

Clarity – Write This Way!

As someone whose career has often been dependent upon an ability to produce clear and succinct writing, I become frustrated at the level of writing skills I encounter doing business every day. According to the "Harvard Business Journal," I am not alone.  Author Josh Bernoff

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Cronin-Creative-Clarity-by-Design-BlogPost-186

A Website Of One’s Own!

One of our favorite things to do here at Cronin Creative is designing beautiful, highly functional websites for our clients, and over the past 13 years, we’ve designed quite a few. But creating a website for a client is a very different animal than designing

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