The digital age has ushered in some truly substantial and revolutionary changes in our daily lives. Improved communication, instant access to unlimited information, remote work, increased productivity and efficiency, cost savings, and entire job categories that didn’t exist just a few years back; these are
It’s happened to the best of us. You’re at a networking event, someone asks what you do, and suddenly your tongue gets tied in knots. The most commonly prescribed solution to this problem is the “elevator speech,” that snappy explanation that quickly sums up you
One of the real challenges associated with operating a business is the building of a distinctive and authentic brand that separates your company from the competition. A good way to get to the heart of the matter is to focus on the "human" side of
A few years back I had my introductory meeting/assessment with my first-ever personal trainer. He took one look at me and let me know, in the gentlest way possible, that I had work to do. He was right. Between one thing and another I’d just
When it's done right, brand messaging should inspire, persuade, and motivate your potential customers to action. If a business owner puts in the work, the "inspire and persuade" part often falls into place naturally. Most of us are proud and passionate about the product or
Having grown up a rabid music fan way back in the 20th century, I’m one of those who can honestly say that the Beatles changed my life. Yes, I was one of those lucky kids who experienced the Fab Four’s first appearance on the Ed
Back in 2007, when we took the big leap and started our own company, we made a promise. Settling on the name Cronin Creative (we do have a thing for alliteration), we vowed to explore and employ all the different facets of our creativity. At
“Melts in Your Mouth, Not in Your Hand” “I’m Lovin’ It” “Just Do It” If you’re not isolated somewhere on a desert island, I’m willing to bet that you instantly knew the products associated with the above taglines. In fact, whether it’s M&Ms, McDonald’s cheeseburgers or Nike sneakers,
I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking
"If we’re not having fun, we're doing it wrong." I've heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a company charged