I was recently reminiscing about my days in the Music Row song publishing world and thinking about one particular publisher. For the life of me, I could not recall the company’s name (it’s been a while), but they had a powerful roster of writers cranking
"If we’re not having fun, we're doing it wrong." I've heard the above quote attributed to both Groucho Marx and to Cowboy Jack Clement, and the lives of those two quirky, wickedly creative personalities are proof enough of the truth behind the words. As a company charged
When clients encounter our tagline – Clarity by Design™ – they generally think of the clean, spacious graphic design and highly distilled copy that have long been Cronin Creative’s stock in trade. In a crowded marketplace, expressing the unique advantages of your business as clearly
It happens every year. After weeks of holiday partying and over-indulging, folks jump enthusiastically into strictly regimented diet plans and head to the gym to right their personal ship and get themselves back into shape. By the end of January, those same gyms are empty,
Provoke pro·voke | \ prə-ˈvōk \ transitive verb a: to call forth (a feeling, an action, etc.) b: to stir up purposely While the word “provoke” often connotes an angry response, the above definition from Merriam Webster could double as a definition of what effective marketing should always do. When I purchased my “Books” baseball cap
Among the most important elements of any effective branding strategy is consistency. Your brand is really the sum total of a number of key touch points that affect your business internally and externally every day. Maintaining consistency across all of them presents a constant and
At Cronin Creative, we love it when we get the opportunity to help a client name their company. It’s usually part of a from-the-ground-up branding project, and it’s always a fun, collaborative effort. One of the most challenging parts of the process can be finding a
There are countless ways to work on building and maintaining a successful business. The world is awash in tips, techniques, how-to books, webinars, Ted Talks, and consultants, all looking to help you get there. We’ve read, listened, and watched a lot of what’s out there,
Back in 2007, we established Cronin Creative as a husband/wife business, and we’re happy to report the arrangement has worked out pretty well for us as well as our clients. But the company founders aren’t the only ones married around here. In fact, our biggest
Among my favorite of the many things that I get to do here at Cronin Creative is the crafting of taglines that summarize, energize, and reinforce the brands we design in collaboration with our clients. A tagline is that short phrase that accompanies your logo,