Market Strategy

A market strategy executive with over 20 years experience in Business-to-Business (B2B) and B2C Consumer Goods industries, Janet Rives brings a consistent record of results-oriented leadership for some of the largest brands in the world: Fruit of the Loom, Carhartt, VF, Vans, Lee, Wrangler, and consulting and collaboration projects within diverse industries including energy, automotive, government, manufacturing, IT and education. With her unique blend of expertise, experience, and personality, Janet also brings an uncommonly high level of clarity to any marketing challenge, seamlessly aligning market plans with operations from conception to execution.