We help businesses thrive and grow. Cronin Creative leverages the power of exceptional graphic design and highly distilled messaging to create a unique space for your brand in a crowded, noisy marketplace.
Established in 2007, Cronin Creative has built a discerning and diverse clientele who appreciate the company’s wide-ranging offerings and personal service.
Whether it’s a logo design, marketing collateral, a cohesive brand message or a top-to-bottom branding project, Cronin Creative delivers Clarity by Design™ to every client and every project every time.
HOW WE DO IT
RESEARCH
We dig deep to fully understand your needs, your challenges, and your company’s culture. We then remove any element that isn’t essential to your story.
STRATEGIZE
With that highly distilled message in hand, we create a plan of action based on your unique and authentic point of view.
EXPLORE
We uncover the design sensibilities, visual ideas, and messaging concepts that distinguish and differentiate your brand.
ACTIVATE
We implement our marketing solution across all channels to produce a clear and authentic brand experience.
EXPERTISE
MARKETING
Brand Positioning
Market Strategy
Social Media
GRAPHIC DESIGN
& ART DIRECTION
Brand Identity | Logo
Collateral (Print & Digital)
Publication Design
Website Design & Development
Environmental Design
Infographics
Photography & Videography
CONTENT CREATION
Brand Identity
Foundational Brand Messaging
Unique Value Proposition
Marketing Copy
SELECT CLIENTS
Like what you see? We’re here to help!
THE TEAM
Karen and Peter Cronin founded Cronin Creative in 2007.
COO/Creative Director/Lead Designer
Karen Cronin
A graduate of New York’s prestigious Parsons School of Design, Karen Cronin began her career in that city at Interiors magazine, where she worked under the direction of Colin Forbes at Pentagram and rose to the position of Art Director.
Leaving Interiors, Karen moved to Singer Design, a small-but-feisty startup ad agency. At Singer Design, she worked on projects for an eclectic variety of clients, ranging from Bloomingdale’s to American Express Publishing to Lehman Brothers.
Moving to Nashville in 1993, Karen established Cronin Design, a one-woman design business delivering award-winning work for a wide-ranging clientele that included all of Nashville’s major record labels. In 2007, she partnered with her writer husband, Peter Cronin, to establish Cronin Creative, a full-service creative shop serving a diverse and discerning clientele.
Karen currently serves on the board of the Nashville chapter of the National Association of Women Business Owners (NAWBO) as Communications Chair. She is a former Volunteer of the Year and board member for the Nashville Chapter of the American Marketing Association. She enjoys serving as a judge for the Dove Awards Recorded Music Packaging category, and volunteers her time reading to students at Nashville’s Eakin Elementary School.
CEO/Creative Director/Content Strategist
Peter Cronin
Rhode Island native Peter Cronin spent the first decade of his career touring with several almost-famous bands. In the late ’80s, he accepted an editorial position at Musician magazine, part of the Billboard family of publications.
In 1993, Billboard moved Peter and his young family to Nashville where he served as Billboard‘s Associate Country Music Editor, before leaving to establish the Nashville division of Madonna’s Maverick Music Publishing. Peter’s publishing career continued with stints at Bug Music Publishing and at performing rights organization SESAC.
Clients count on Peter’s proven ability to understand and clearly communicate both the substance and the subtleties of their business. A current member and volunteer at the Nashville Area Chamber of Commerce, and former board member for the Nashville chapter of the American Marketing Association (AMA Nashville), he moonlights as a songwriter. Peter’s songs have been recorded by artists including Marty Stuart, John Anderson, Maura O’Connell, and Country Music Hall of Fame member Connie Smith.
Market Strategy
Jocelyn Harms
With over 14 years in marketing, branding, design, communication, and event production, Jocelyn Harms’ experience spans multiple sectors, from healthcare to nonprofit to entertainment.
Jocelyn is a StoryBrand Certified Guide and specializes in using storytelling to create clarity in communications. A graduate of Belmont University, she is a native Texan who has called Nashville home for 17 years.
Social Media
Maria Brannon
A graduate of New York University’s Tisch School of the Arts, Maria Brannon initially pursued a career in musical theater.
Relocating to Nashville in 2009, the Little Rock native established social media company, Lightning Flash Creative.
Maria serves on the board of the National Association of Women Business Owners (NAWBO) as the Nashville chapter President. She also serves as Lead Social Media Manager for Nashville Creative Mornings.
Website Development
Steve Wilkison
Steve Wilkison has been designing and developing websites, eCards, digital press kits and other interactive media for almost twenty-five years. A highly regarded coder and designer, his unique combination of skills and sensibility provides clients with a clear-and-seamless, trouble-free online experience.
Wilkison has served as Associate Professor at Nashville’s Watkins College Of Art, Design & Film, teaching web development and design, and overseeing the school’s web development curriculum and concentration.
Video Production
Jon Grimson
Jon Grimson received his degree in Graphic Arts & Photography from Rochester Institute of Technology’s School of Printing. Wearing numerous hats as executive producer, director, DP, and editor specializing in interview, documentary, branding, and commercial projects, Jon handles video production from concept to completion, with a focus on concise storytelling.
His extensive production credits include work with musical artists including Slash, T Bone Burnett, Joan Jett, and Taylor Swift. Jon’s corporate clients include local government, along with automotive, health care, education, financial, and retail companies.
Illustrator, Digital Guru
Jerry Keeter
Jerry Keeter is the living embodiment of the term “jack of all trades.” With 30 years in the creative field, He has contributed mightily to the Nashville scene as a designer, illustrator, sculptor, bookbinder, painter, technical illustrator, and prototype specialist.
A lifelong Middle Tennessee resident, Jerry has worked for some of the most established firms in the region, developing products for national and international distribution.
Jerry is that rare individual who is technologically fluent and familiar with the latest in digital print and manufacturing, and also a master of the hand skills of traditional art and graphic design.
Graphic Designer
Amber Hall
Amber Hall originally came to Cronin Creative from Middle Tennessee State University, serving as a summer intern and creating a big void in the studio when she returned to school. Thankfully, subsequent to her graduating with a Bachelor of Fine Arts (with an emphasis in Graphic Design), Amber returned, bringing a clean-and-fresh sensibility and an upbeat energy to projects for clients including Você, SESAC and PearlPoint Cancer Support.