Design and Content – A Marriage Made in Heaven
Back in 2007, we established Cronin Creative as a husband/wife business, and we’re happy to report the arrangement has worked out pretty well for us as well as our clients. But the company founders aren’t the only ones married around here. In fact, our biggest strength is our ability to make written content and graphic design live blissfully side by side to the benefit of our clients and their companies. We’ve learned from experience that, as much as we love lively, descriptive copy, we know that the best way to communicate a compelling business story is through a strategic combination of great content and high-quality design.
While we often describe ourselves as a “graphic design & communications firm,” that term doesn’t totally capture the essence of how we serve our clients. It’s really about communicating a message and telling a story in a concise, highly visual way that succeeds in capturing the attention of an increasingly overwhelmed and distracted consumer.
When people visit your website, for example, you have only a few seconds to grab and hold them. Greet them with dense blocks of visually uninteresting copy, and they’ll be gone in the blink of an eye. Artfully designed infographics can be a great way to pack a lot of information into a compact, visually compelling presentation that holds an audience, a great example of content and design closely collaborating for maximum impact.
Of course, a lot of the work we do falls under the wide umbrella of branding. When we create a logo, for example, we’re not thinking exclusively of graphic design. A logo is a visual that works in sync with other marketing materials to captivate and motivate, so those end users and their experience are very much on our minds throughout the process, whether we’re designing a logo or crafting a foundational brand message, or, more likely, both.
As with many things in life, it gets better when we work together. When content and design collaborate closely, sparks and ideas fly, and the resulting work delivers a greater-than-the-sum-of-its-parts result that’s the natural product of a happy, successful marriage.
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