How To Make Your Business Stand Out
No matter what business you’re in, chances are better than good that you are in a competitive market. Unless you are the only one who does what you do, it’s essential that you differentiate your business from those competitors. Nailing down that authentic differentiator, however, can be challenging.
One way to get to the heart of that difference is to craft a unique value proposition (aka unique selling proposition), a brief statement that succinctly expresses that difference and why you’re the best choice. A strong value proposition will serve as a cornerstone for your marketing efforts, communicating the kind consistency and authenticity that will help you attract and retain your ideal target customers.
Click here to read an article from American Express that outlines seven key things to consider when searching for that special sauce that makes your business truly unique.