Consistency Wins the Day
This is Cronin Creative blog #227. Phew. That’s a lot of blogs. And to think I initially resisted the whole idea. As a former music journalist accustomed to getting paid to write, doing it for free held little appeal. To quote the mentor that turned my head around on this subject, “If you’re blogging for your business and you’re doing it right, you are not writing for free.”
He was right of course. Over time, blog after weekly blog, not only did we manage to communicate our expertise to a targeted and growing audience, but we also became far more fluent in talking about our business and what separates us from our competitors. That’s the power of consistency. Whether it’s the message you’re sending out, the products or services you provide, or the quality of your customer service, consistency is one of the real keys to success.
Motivational guru Anthony Robbins put it this way: “It’s not what we do once in a while that shapes our lives.”
When it comes to social media, for example, a lot of activity involves fleeting, short-hit posts that come and go in a flash. But your overall social media strategy should focus on the long game. At the end of the day, persistence and consistency are what get results.
Consistency means different things to different people. To your trainer, it means getting that regular workout in, to your family, it means showing up and being there. To your customers, consistency breeds trust, the comfort and reassurance that comes with knowing they’re getting real value for their hard-earned money.
We love a good overnight success story, but for most folks the trip to the top is a long journey, not a walk around the block. Consistently showing up to deliver on your promises is essential in reaching your destination. It’s been said that doing the same thing over and over and expecting a different result is the definition of insanity. I’ll buy that. But I would add that doing the right thing over and over again will bring some positive, game-changing results.