It’s All About That Space
While the pandemic kept most of us isolated for the past year, it obviously hasn’t had the same effect on Nashville’s developers and builders. Looking to the left and to the right at once familiar intersections, what were once unobstructed views are now completely obscured by glassy high-rises and monotonous blocks of multi-story, mixed-use apartment complexes. With development at this kind of frenetic pace, one has to wonder if the powers that be have forgotten the countless benefits, the basic human need for open space.
We established Cronin Creative 14 years ago with the stated mission of leveraging our knack for combining highly distilled content and clean design to clear a space for our clients in an increasingly overcrowded marketplace. With our tagline, “Clarity by Design,” we laid out our less-is-more philosophy, our “why,” from day one.
All these years later, it’s clear that our original company purpose dovetails into a much larger need. This overcrowded-and-cluttered thing goes beyond the jillions of advertising and marketing messages we’re hit with every day to just about every aspect of modern life.
Our former home, New York City, is one of the most overcrowded places on earth, but the city planners had the foresight to create Central Park and countless other green spaces, providing residents with the now well-documented benefits of open space. With the recent opening of Little Island, the city has even expanded that space out into the Hudson River.
NYC provides green space for its residents, and “white space” serves our clients in a similar fashion, giving their potential customers a break from the noise, and a chance to catch their breath and absorb a succinctly expressed message. In design and communication and in urban planning, it’s all about creating that space. As to those busy builders and developers, good luck with everything, but please, leave us a little room to breathe.