Diving Into Social Media
When it comes to creating an effective social media program for your business, there’s a lot to consider. How to do it, where to do it, how often to do it, who you want to reach, and exactly what you want to communicate are just a few of the things you’ll be looking at.
With all of those considerations swirling around, many businesses tend to stop before they start, putting their social media efforts in the “I’ll-get-to-that-later” file. We’ve seen this happen over and over, and it’s a shame because there’s really a simple solution. It’s called “showing up.”
In boiling down effective leadership into six fundamental traits, Harvard Business School professor/thought leader Rosabeth Moss Kanter puts showing up at the top of the list.
“The act of showing up, of making oneself available, of deciding that your presence makes a difference is the first key of leadership,” Kanter says.
We would argue that same rule should be applied to your social media. Yes, be strategic, and yes, make the most of SEO, paid advertising and other available tools to fully engage and involve your audience. But the effort to get all of those various pieces in place before putting up that first post is the death of many a social media program. The old adage that says “build the plane as you’re flying it” definitely applies here. You will never, ever be “ready,” so go ahead, wade into the social media pool and get your feet wet.
We’ve applied this “just do it” philosophy for several of our social media clients with great results. By taking a proactive approach and being there consistently on their chosen platforms, they begin to experience and appreciate the associated positive effects while they’re getting better at it. By putting first things first, strategy comes into focus and they can begin to fine tune and incorporate the many social media tools at their disposal.
So, there it is. Get in the game, start posting and play to win!