I like to shop local. I always have. Maybe it’s a generational thing. I’m old enough to remember when the first malls and mega-stores began to dominate the landscape, and I’ve never been completely comfortable with impersonal shopping in cavernous spaces. I’ll take a knowledgeable, community-focused retailer and a real, one-on-one relationship any day.
For companies looking for the right agency to help with their branding, that small-versus-big question should be given careful consideration.
While the larger agencies bring a level of prestige, their size necessitates more of an assembly line approach, with one or more “reps” standing between the client and the creative team, and marketing and creative often working in separate silos. For some companies, there are advantages to this model, but for many of today’s businesses, there’s a better way to brand.Read More