Natural beauty and authentic branding – an award-winning combination. I’ve always considered myself a fairly health-conscious person. I eat right and exercise regularly, I use non-toxic cleaning products in my home, I buy organic foods, and I pay attention to where those foods are sourced. But even as I’ve closely monitored what goes into my home environment and into my body, I’ve given very little thought to what goes on my body, from soaps to lotions to makeup. The skin is the body’s largest organ, and I’ve learned that what goes on is at least as important as what goes in.
I recently read in the New York Times about a skin care company called Beautycounter. The company’s founder, Gregg Renfrew, is on a mission to update US regulations mandating safe ingredients for personal care products. Surprisingly, the current regulations have been in place since 1938. Intrigued, I conducted a bit of research, and learned that Beautycounter has compiled a “Never List,” chronicling ingredients common to most personal care products that they pledge to never use. They’re committed to using the safest possible ingredients in all of their products.Read More