At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
What do Pokemon, Chewbacca Mom, and Michael Phelps have in common? They all enjoyed fleeting notoriety over the past year, and each landed on CMO.com’s list of “The 10 Best Brand Moments Of 2016.”
Here in the digital age with its shorter-than-ever attention span, Warhol’s 15 minutes has been reduced to a mere “moment,” which makes the achievement of actually breaking through the noise and capturing the public’s attention, even if only for a few seconds, exponentially more difficult and that much more impressive.
The Adobe-owned CMO.com site, which provides useful “marketing insights, expertise, and inspiration for and by marketing leaders,” sums up this year’s “10 Best” list’s purpose this way: “Often the most uplifting messages came from brands, which provided some hope and levity. At this point, the savviest marketers know that the best way to connect to consumers is to break through to the wider culture. In doing so, they also redefine advertising’s role from intrusive to helpful. That, of course, is tremendously hard to do.”
Welcome to 2017. We made it. No matter where you stand politically, there’s no debate about one thing; we’ve all just lived through a campaign season where the dialogue reached never-before-seen levels of nasty. From that perspective, we’re just glad it’s over. I was reaching the end of my rope with all of this when a visit to a local retailer turned into a welcome reminder of the formidable power of “nice.”
In need of paper and toner, I visited my local Office Depot, where the employees are always helpful. But the young man who helped me on this particular morning took nice to a whole new level, making double and triple sure that I had exactly what I needed, and extending every possible courtesy (and discount). He served up a “wow” customer experience and a bit of a wake-up call. In business and in life, it pays to be nice.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
As the first legal manufacturer of spirits in Tennessee's Williamson County in 100 years, H Clark Distillery is making history and whiskey at its renovated-barn headquarters in the little town of Thompson's Station just outside of Nashville...
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