At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
We talk a lot around here about the importance of keeping clarity in our work and in our lives. This week we lost a real-life champion of clarity who helped a lot of people find meaning and inspiration day to day.
The passing of Dr. Wayne Dyer may not have garnered superstar media attention, but for all of us here at Cronin Creative, and for countless others who have benefited from his teachings, it is a very big loss indeed.
I first became aware of Dr. Dyer in the early 1980s. Back then, I was a full-of-myself, full time musician. So, of course, I had to have a day job. I was lucky enough to find one at a local bookstore, where Dr. Dyer’s first book, “Your Erroneous Zones,” was flying off the shelves. It is now firmly established as one of the bestselling “self-help” books of all time, but back then, as a cocky 20-something guitar player, I had no use for what I viewed cynically as “pop psychology.”
Standing in the checkout line at my local grocery store the other day, I was struck by the magazines stuffed into the racks on either side of me. Fully a third of them sported headlines featuring lists –100 Best Beatles Songs of All Time, Hollywood’s Top Ten Leading Men, Five Ways to Lose Those Extra Pounds, etc. Just when I started wondering cynically to myself why people insist on having everything boiled down to something as simple as 1-2-3, I remembered what I was holding in my hand – a very long grocery list.
In the cluttered, crowded, media-mad world we live in, we need lists. Maybe that’s why they seem to be the number one way (oops, sorry) that people communicate in the blogosphere. Lists keep us together, on time, and on task, on a daily basis. They skim, they filter, they summarize, they distill. In a world saturated with more information than we can possibly begin to process, lists help us sort through the junk and get to the good stuff.
Lists also interrupt and engage on the newsstand. In a recent article in The New Yorker magazine, author Maria Konnikova suggests that sometimes it all comes down to numbers.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
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