At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
As a veteran graphic designer, I’m always aware of the importance of color in creating a mood, making a bold statement, and establishing a distinctive brand. Consciously and unconsciously we all rely on color to provide order in a sometimes chaotic world (stop on red, go on green!).
Time and time again, it’s been shown that strategic use of color can be instrumental in establishing and reinforcing a brand. Writing in “Marketing Insights,” an American Marketing Association publication, market researcher Jeri Smith paints a clear picture of just how influential color can be in the mind of the consumer and in the life of a great brand.
I can’t remember when I’ve looked forward to a vacation more. A whole week off with time in the big city and on the beach. Last week’s whirlwind visit with friends and family in New York and New England was a long overdue reunion with people and places we love. It was also a welcome break from the frenetic, day-to-day pace of operating a business, a chance to step off the merry-go-round for a bit, to recharge and re-connect.
It was only on the long drive home that I began to realize just how much I missed the routines I’d been so eager to escape. There’s a kind of comfort and security that comes with repetition, and as much as I like to think of myself as a free spirit, I’m more a creature of habit than I care to admit. According to Pulitzer Prize-winning New York Times columnist Charles Duhigg, author of “The Power of Habit: Why We Do What We Do in Life and Business,” that’s not necessarily a bad thing.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
As the first legal manufacturer of spirits in Tennessee's Williamson County in 100 years, H Clark Distillery is making history and whiskey at its renovated-barn headquarters in the little town of Thompson's Station just outside of Nashville...
In their missions to isolate and propagate the best characteristics of high-performing schools and educators, The National Center On Scaling Up Effective Schools and The Tennessee Consortium on Research, Evaluation and Development, both at Vanderbilt University's Peabody College, were faced with the difficult problem of communicating their complex, multi-pronged...