• Armistead Arnold Pollard LLC | Land Innovations LLC

  • Vivon | Brookstone

  • Marty Stuart

At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.

BLOG | THE CLARITYCONVERSATION

Clarity By Design #1

In Rhode Island, the little big state where I grew up, they’ve got this thing for license plates. It goes back to the early days of the automobile, when your great grandfather came into possession of an early RI plate with a low number. To this day, in my quirky home state, there is a real status associated with having a low-numbered plate. They’re so popular that folks line up for an annual statewide lottery for available low numbers. Weird, I know, but these are the same people who put clams in doughnuts and call them clam cakes (and they’re delicious!).

Several years back, Rhode Island introduced a license plate featuring a deceptively simple design – a breaking wave pattern with a small anchor – an element from the state seal – perched, sentry-like, in the upper left corner.

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Toot Your Own Horn!

I recently enjoyed an informative presentation by Jennifer Way of Way Solutions. The Nashville-based author/consultant reminded a rapt audience of marketing executives that – despite the fact that we’ve all been conditioned otherwise – it’s okay, in fact it’s essential, that you go ahead and tell the world just how good you really are.

I had to admit to myself, there have been times where I’ve been too self deprecating when it came to my business, my brand, and my level of expertise. I think May is right; somewhere along the way, we’ve been trained to “let the work speak for itself.” The problem is, the work is the work. It doesn’t speak for itself. That’s your job.

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  • Armistead Arnold Pollard

    “With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC

  • SESAC

    “We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.

  • Discipleship Ministries

    “No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church

  • Marty Stuart

    “When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart

Capabilities

We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.

  • BRANDING + IDENTITY
  • COLLATERAL
  • CONTENT CREATION
  • ENVIRONMENTAL GRAPHICS
  • INTERACTIVE/WEB DESIGN
  • PACKAGING
  • POWERPOINT
  • MARKETING CAMPAIGNS

Cronin Creative: Let's Work TogetherLet's Work Together

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In their missions to isolate and propagate the best characteristics of high-performing schools and educators, The National Center On Scaling Up Effective Schools and The Tennessee Consortium on Research, Evaluation and Development, both at Vanderbilt University's Peabody College, were faced with the difficult problem of communicating their complex, multi-pronged...

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