At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
“If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?”
– Albert Einstein
I recently stumbled into this vintage photo of Albert Einstein’s desk along with the above quote. In addition to serving as a fascinating glimpse into the working life of a genius, it provided me with a little vindication as to the seemingly chaotic condition of own desk on any given day.
My clients, who come to me for clean, elegant design, might be a little shocked by the mess, but a recent study from the University of Minnesota’s Carson School of Management suggests that I may be on to something. The study had some subjects perform prescribed tasks in a messy environment, while others were asked to carry out those same tasks in a clean uncluttered space.
One of the real challenges associated with operating a business is the building of a distinctive and authentic brand that separates your company from the competition. A good way to get to the heart of the matter is to focus on the “human” side of your brand. Fact is, brands are an awful lot like people, and vice versa.
People and brands are all around us all the time, and we interact with them in very similar ways. There’s that all-important first impression. You meet someone, you size them up, and, if you’re like me, you remember their face but not always their name. The face, that initial impression of your brand, is your logo. Is it memorable? Does it stand out in the crowd? Does it communicate the message and the unique tone of your business?
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
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