At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
While every era comes with its own unique challenges and opportunities, for those operating in the intertwined worlds of marketing and branding, the digital media age is positively bursting with both. Along with the rewards that come with having countless new channels through which to expose your brand, come the new rules and big risks associated with a fickle, sometimes volatile digital audience, and global, around-the-clock exposure.
The digital age, together with the explosion of social media, has given rise to what author and cultural branding expert Douglas Holt calls “crowdcultures.”
“Social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration,” Holt says. “Now that once-remote communities are densely networked, their cultural influence has become direct and substantial.”
As the owners of a full-service branding company, we witness the power of great design on a daily basis. And while most people may not actually take conscious notice of it, we all encounter countless examples of design on a daily basis. From the company logo on your t-shirt to your car’s dashboard, to the office where you spend your working hours, our environment is permeated with design choices, some seamlessly effective, and some, well, not so much. In the video below, the independent radio show “99% Invisible” takes a hard look at one glaring example of shoddy environmental design, and how it can slowly but surely drive us to distraction.
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
As the first legal manufacturer of spirits in Tennessee's Williamson County in 100 years, H Clark Distillery is making history and whiskey at its renovated-barn headquarters in the little town of Thompson's Station just outside of Nashville...
In their missions to isolate and propagate the best characteristics of high-performing schools and educators, The National Center On Scaling Up Effective Schools and The Tennessee Consortium on Research, Evaluation and Development, both at Vanderbilt University's Peabody College, were faced with the difficult problem of communicating their complex, multi-pronged...