• Armistead Arnold Pollard LLC | Land Innovations LLC

  • Vivon | Brookstone

  • Marty Stuart

At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.

BLOG | THE CLARITYCONVERSATION

The Art of Letting Go

As a growing design and branding firm, we spend every day refining and applying our “Clarity By Design” process in the service of our clients and their brands. But there are those times in the creative process when clarity can be hard to come by. We’ve all experienced the exhilaration of stumbling upon what seems like the perfect concept or solution to a particular puzzle. We’re jazzed, and we can’t wait to implement it. Fast forward a few hours, and we’re still wrestling with that brilliant idea, just trying to make it work. That jazzy feel has devolved into a dirge. “But it has to work. It’s great, and I’ve invested so much time going down this road! Ugh! I’m getting nowhere!”

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The Evolution Of Print

We love print. The tactile feel of the paper in our hands, the way it sticks around and piles up and actually gets read, we love all those things. And despite repeated reports of the medium’s imminent demise, print-based projects still make up a sizeable portion of our business. What’s not to love?

Having spent our formative years in the magazine business, we have a special space in our designers’ hearts for beautifully printed things. At the same time, we’re constantly amazed and inspired by the creative digital tools we’re able to utilize every day.

So we were delighted to pick up this week’s copy of The New Yorker (cover date, May 16) and get a first hand, just-for-the-fun-of-it demonstration of the digital evolution of this very traditional medium.

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  • Armistead Arnold Pollard

    “With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC

  • SESAC

    “We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.

  • Discipleship Ministries

    “No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church

  • Marty Stuart

    “When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart

Capabilities

We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.

  • BRANDING + IDENTITY
  • COLLATERAL
  • CONTENT CREATION
  • ENVIRONMENTAL GRAPHICS
  • INTERACTIVE/WEB DESIGN
  • PACKAGING
  • POWERPOINT
  • MARKETING CAMPAIGNS

Cronin Creative: Let's Work TogetherLet's Work Together

RECENT WORK

Calyx

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Vanderbilt University, Peabody College

In their missions to isolate and propagate the best characteristics of high-performing schools and educators, The National Center On Scaling Up Effective Schools and The Tennessee Consortium on Research, Evaluation and Development, both at Vanderbilt University's Peabody College, were faced with the difficult problem of communicating their complex, multi-pronged...

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