• Armistead Arnold Pollard LLC | Land Innovations LLC

  • Vivon | Brookstone

  • Marty Stuart

At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.

BLOG | THE CLARITYCONVERSATION

Whistle While You Work

I tend to get so focused on my work that I forget about everything else. For the most part, that’s a good thing. I do my best work when I’m totally tuned in and the rest of the world is tuned out.

I drink a couple of big cups of tea every morning (I take mine with milk, like the Brits, thank you). It gives me a good jolt and helps keep me focused. But it also presents a problem. With the kitchen down the hall and around the corner, I had a tendency to forget about having put the kettle on to boil. It led directly to the death of a couple a nice tea kettles and the possibility of actually burning the place down!

The solution was clear. I needed to secure a tea kettle with a loud, built-in whistle ASAP. Initially, I picked up one of those cool kettles that Michael Graves designed in the ’80s. You know, the one with the cute little red bird that whistled. Eventually however, that little bird got lost (or flew away). Time to brew a new solution.

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Success To The Power Of One-On-One

Any conversation about the current state of communication in sure to be peppered with references to mobile, email, Twitter, Facebook, Instagram and the zillion other ways we “speak” to each other every day. And justifiably so. Texting, video conferencing, and especially social networking have become integral to doing business. You don’t hear a whole lot of talk, however, about the most powerful communication scenario of them all – the one-on-one encounter.

Any business development veteran can relate stories of how this or that deal was closed only after that lunch, dinner, drink or cup of coffee brought them together face to face. But even when people can’t be in the same physical space, collaborating directly with the decision maker can be the difference between a fully realized vision and a built-by-committee mishmash.

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  • Armistead Arnold Pollard

    “With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC

  • SESAC

    “We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.

  • Discipleship Ministries

    “No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church

  • Marty Stuart

    “When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart

Capabilities

We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.

  • BRANDING + IDENTITY
  • COLLATERAL
  • CONTENT CREATION
  • ENVIRONMENTAL GRAPHICS
  • INTERACTIVE/WEB DESIGN
  • PACKAGING
  • PRINT
  • MARKETING CAMPAIGNS

Cronin Creative: Let's Work TogetherLet's Work Together

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