• Meridian At Providence, a Rochford Community

  • Armistead Arnold Pollard LLC | Land Innovations LLC

  • SESAC, Inc.

At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.

BLOG | THE CLARITYCONVERSATION

What Comes After “Oops”

We all make mistakes. In fact, we made a particularly dumb one here in this blog just last week. You know, the blog where we preached about the importance of paying attention to every little detail. It reminds me of my days as a magazine editor. We’d comb every inch of a story searching for the tiniest of errors, and when the issue hit the stands, there it was – a big ol’ typo right there in the headline. These things just seem to happen at the worst possible place and time.

So, how do you respond, if at all? What comes after “oops?” The first thing we did was to send out another e-blast with the subject line spelled correctly. But that was just a weekly e-blast. Sometimes the stakes on mistakes can be much higher.

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Little Things – The Next Big Thing

I’ve always been puzzled by the old expression, “The devil is in the details.” I do understand and appreciate its meaning: What looks simple from a distance is often far more complex and challenging up close. Doing a bit of quick research on that irksome idiom, I learned that its origins go back to another phrase coined in the 19th century: “The good God is in the detail.” Now, that’s more like it. I know that attention to detail can mean the difference between great and merely good.

I learned the importance of detail as a fledgling designer at a boutique Manhattan studio. My art director constantly stressed the importance of the tiniest of details, whether it was designing an indicia to match a direct mail piece, or how to construct a client presentation that shows enthusiasm, expertise and understanding of the minutia of the project at hand.

I recently received a reminder of all this from an unexpected source – a new wallet. Simply designed, responsibly sourced and beautifully made by a company called Bellroy, I’m sure it will serve me for years to come. But, as happy as I was with my online purchase, it was the packaging that really caught my designer’s eye.

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  • Armistead Arnold Pollard

    “With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC

  • SESAC

    “We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.

  • Discipleship Ministries

    “No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church

  • Marty Stuart

    “When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart

Capabilities

We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.

  • BRANDING + IDENTITY
  • COLLATERAL
  • CONTENT CREATION
  • PACKAGING
  • VIDEO
  • MARKETING STRATEGY
  • INTERACTIVE/WEB DESIGN
  • ENVIRONMENTAL GRAPHICS
  • POWERPOINT
  • SOCIAL MEDIA

Cronin Creative: Let's Work TogetherLet's Work Together

RECENT WORK

Marathon Pilates

Establishing a presence in Nashville's burgeoning 12 South neighborhood, Marathon Pilates turned to Cronin Creative to create a compelling brand.

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Meridian At Providence

With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.

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Calyx

The pressing need for a new kind of high-level, low-profile security in the legalized marijuana sector was the key movitator behind the creation of Calyx...

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