At Cronin Creative, we leverage the power of great design and strategically targeted branding to break through the din and deliver clarity to the lives of our clients, their companies and their customers. We are designers, writers, creatives, and very good listeners. We are a company on a mission. Cronin Creative. Clarity By Design™.
Natural beauty and authentic branding – an award-winning combination. I’ve always considered myself a fairly health-conscious person. I eat right and exercise regularly, I use non-toxic cleaning products in my home, I buy organic foods, and I pay attention to where those foods are sourced. But even as I’ve closely monitored what goes into my home environment and into my body, I’ve given very little thought to what goes on my body, from soaps to lotions to makeup. The skin is the body’s largest organ, and I’ve learned that what goes on is at least as important as what goes in.
I recently read in the New York Times about a skin care company called Beautycounter. The company’s founder, Gregg Renfrew, is on a mission to update US regulations mandating safe ingredients for personal care products. Surprisingly, the current regulations have been in place since 1938. Intrigued, I conducted a bit of research, and learned that Beautycounter has compiled a “Never List,” chronicling ingredients common to most personal care products that they pledge to never use. They’re committed to using the safest possible ingredients in all of their products.
Three decades ago, I was in the market for a good quality microphone for my humble home recording studio. I did some reading, hit the stores, and heard a lot of sales pitches. In the end, I took the advice of a friend. “Don’t skimp on a mic,” he said. “Spend the money and buy an AKG414. It’s a great all-around microphone, and you’ll have it forever.”
Sure enough, that microphone has served me (and my recordings) well for 30 years, and it still looks and sounds as good as the day I bought it. It was a stretch for me at the time, but it turned out to be a great investment. Sometimes it just pays to pay more.
I offer that same advice to anyone thinking about creating, or even refreshing, their company’s logo. Your logo is the face of your company, that all-important first impression. Just as there are no two faces exactly alike, your logo should express with clarity what makes you unique, what makes your company the better choice. That’s a heavy load to carry, but that’s how important your logo really is. Aristotle said it best a long time ago: “The soul cannot think without an image.”
“With everything we’ve worked on together, there is a signature, definable Cronin Creative look, and I really identify with it. I consider them a part of the team.” – Shannon Pollard, Partner, Armistead Arnold Pollard Real Estate Services, LLC
“We lean on Cronin Creative to step up quickly. Because they truly understand SESAC, they’re able to turn the work around in a very timely manner. That’s huge for us.” – Ellen Truley, Vice President, Corporate Communications, SESAC, Inc.
“No matter what the assignment might be, whether it’s a last-minute thing or a higher-end project, Cronin Creative meets the deadline and brings an uncommon freshness and energy to the task.” – Steve Horswill-Johnson, Executive Director of Communications & Brand Strategy, Discipleship Ministries, The United Methodist Church
“When it was time to do our television show, Karen Cronin and I had already done a lot of CD packaging and books and side projects together, so I knew that the set for the TV show was just a matter of turning the wheel in yet one more direction. We had one conversation, and I knew Cronin Creative had it covered. I’m spoiled.” – Marty Stuart
We collaborate with the best and brightest to provide our clients with true brand clarity through exceptional design.
With the tagline, "Life. Centered.," Cronin Creative's branding and marketing campaign showcased the upscale lifestyle and strategic location of this new apartment complex, located just outside of Nashville in Mt. Juliet, Tennessee.